Perplexity’s CEO Aravind Srinivas is shifting from fighting Google’s search dominance to building an AI-first browser called Comet — betting browsers are the future of AI agents. Motorola will pre-install Perplexity on its new Razr phones, thanks partly to antitrust pressure weakening Google's grip. Perplexity’s strategy? Build a browser that acts like an operating system, executing actions for users directly — while gathering the context needed to out-personalise ChatGPT.
The Browser Wars Are Back — But This Time, AI Is Leading the Charge
Fighting Google’s Grip on Phones — and Winning Small Battles
Why Build a Browser?
On Android and iOS, assistants are restricted. Apps like Uber, Spotify, and Instagram guard their data fiercely. AI agents can't fully access app information to act intelligently.
“Answering questions will become a commodity,” Srinivas predicts. “The real value will be actions — booking rides, finding songs, ordering food — across services, without users lifting a finger.”
Building the Infrastructure for AI Memory
New Frontiers (and Old Enemies)
What do YOU think?
If browsers become the new battleground for AI, will Google lose not just search — but its grip on the entire internet? Perplexity has already made headlines with its Perplexity AI cafe Seoul and its CEO has spoken out against Amazon's "Bullying Tactics". This move could reshape the landscape, especially as we see Google AI Overviews (with ads!) coming to APAC. The question of Will AI Agents Steal Your Job Or Help You Do It Better? also looms large in these discussions. Let us know in the comments below.
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We're tracking this across Asia-Pacific and may update with new developments, follow-ups and regional context.